Listen to the Audio Article on SoundCloud and Apple Podcasts: Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending… read more →
The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is constantly growing. The number of drivers who fit your hiring… read more →
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions… read more →
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making… read more →
As I’ve covered many times before, Facebook is a social media juggernaut and shows no sign of slowing down. However, it’s important not to be one dimensional with your marketing… read more →
It’s too late. We’ve been overrun. Video is taking over the world. In the spirit of my favorite broadcaster, Kent Brockman (real name Kenny Brockelstein) — who hastily welcomed our… read more →
Remember back when “social media marketing” was new? At first, your followers were just impressed that your brand had a Facebook page. Simply using Facebook or Twitter made you look… read more →
Look around online and you’ll see that content marketing is the next big thing. As far back as 1996, Bill Gates even predicted the effectiveness of content on the still-new… read more →
Marketers should be proud of themselves. You have the best qualities of both business minded entrepreneurs and scientists. We have limited budgets, and just like everyone else, we have to… read more →
Twitter is one of the best opportunities for organic audience growth on social media. In fact, you don’t even have to invest money into paid advertising to experience massive growth.… read more →