Used Sales | Randall Reilly
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Article Marketing & Sales

Dealerships’ Problem with Used Equipment

Listen to the article: All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great source of revenue for heavy equipment dealerships. Regardless of whether you focus on trucking, construction, or agriculture, there is a demand for used equipment. It’s […]

Categories
Article Marketing & Sales

Used vs. New Equipment Buyers: Know Your Audience

Listen to the article: The key to dealerships increasing their sales numbers is knowing who they’re selling to. New equipment buyers and used equipment buyers are looking for different things and find different things important. If you ignore this or just don’t know what they find valuable you will always find yourself missing out on […]