user experience | Randall Reilly
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Article Marketing & Sales

My 6 Core Principles of Marketing

How do you know if your marketing is effective? How can you tell a good idea from a bad one? In the hustle and bustle created by demand for volume and promo sheets, it’s easy to lose sight of what guides us in marketing. What is it that makes what we do good and worthwhile? […]

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Article Marketing & Sales

We Are Humans, Not Robots. Thoughts on Optimizing Campaigns

Today we’re thrilled to feature a guest post by our own Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, microsites, and landing pages — reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation […]