video marketing | Randall Reilly
Categories
Article EQ - Featured Content Marketing & Sales

3 Types of Content Your Competitors are Probably Using (And You Should Be Too)

Content marketing is used by 82% of companies, and that number is growing. But not all forms of content are equal, and many professional marketers show a strong preference for  three types of content. According to HubSpot’s latest Not Another State of Marketing Report, these are marketers’ favorite forms of content. 1. Videos The fact […]

Categories
Article Marketing & Sales

3 ways to create binge-worthy video content

Video marketing is a significant part of many strategies, and for good reason. The average viewer watches 18 hours of online video per week. Creating episodic content, specifically video content, increases your brand recognition while engaging your audience with an interesting, creative video series. To get the most out of your episodic content, you need […]

Categories
Article Marketing & Sales

3 ways to improve video retention rates

Video marketing is often seen as a highly effective way to engage with your audience and grow your business. In fact: Eighty-four percent of marketers say videos help generate leads. Seventy-eight percent of marketers say videos led to an increase in sales. Ninety-four percent of marketers say videos increase user understanding of their products and […]

Categories
Article Marketing & Sales Video

5 ways to make your video marketing strategy shine

Video marketing is a major tactic for drawing attention to your brand and engaging prospects. It’s strategically flexible and lets you create content for each stage of the buyer’s journey and even build on existing content that you’ve already produced. The need to up your video marketing game is only increasing: Global internet traffic from […]

Categories
Article Marketing & Sales

How to create compelling customer testimonial videos

Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

Categories
Article Marketing & Sales

3 Ways Video Can Amp Up Your Marketing

We all know that video is a big deal. Statistics put daily video consumption at around 4 billion videos on YouTube alone. It boggles the mind. More and more brands are realizing the power of video to boost the effectiveness of their marketing, and you can’t miss out. It’s time to harness the video marketing […]

Categories
Article Marketing & Sales

3 Stats About Video in the Construction Industry

Contractors and construction companies have massive buying power. Their projects are large scale, and the equipment they use on a job site is expensive. For OEMs, dealers, manufacturers, and distributors, it’s necessary to leverage these audiences. Before you jump in and start building a marketing campaign, you need to understand your audience. You need to […]

Categories
Article Marketing & Sales

6 Most Common Video Marketing Myths

Let me be real frank, global video consumption is massive. According to this article from the Motley Fool, the online video advertising market will grow as much as $10 billion annually by 2016. YouTube’s numbers alone are even more mindboggling. They have over 6 billion hours of video watched every month with 1 billion people […]

Categories
Article Marketing & Sales

3 Innovative Ways to Reach Your Audience on YouTube

YouTube is one of the best channels for marketers to reach their audiences. However, there are a lot of things that have to be taken into account to achieve success. For instance, a killer script, compelling imagery, and the best story are all necessary for a great video. And that’s just the creative! Blog: 5 […]

Categories
Article Marketing & Sales

5 Reasons Video Marketing is Easier than Ever

Technology has come a long way over the past 15 years. We have seen the wider introduction of the internet and a complete change in global media consumption. More importantly, thanks to these same advances, content creation has become more accessible with fewer boundaries standing in the way. Blog: 5 Amazing Video Advertising Campaigns Video […]