Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal,… read more →
We all know that video is a big deal. Statistics put daily video consumption at around 4 billion videos on YouTube alone. It boggles the mind. More and more brands… read more →
Contractors and construction companies have massive buying power. Their projects are large scale, and the equipment they use on a job site is expensive. For OEMs, dealers, manufacturers, and distributors,… read more →
Let me be real frank, global video consumption is massive. According to this article from the Motley Fool, the online video advertising market will grow as much as $10 billion… read more →
YouTube is one of the best channels for marketers to reach their audiences. However, there are a lot of things that have to be taken into account to achieve success.… read more →
Technology has come a long way over the past 15 years. We have seen the wider introduction of the internet and a complete change in global media consumption. More importantly,… read more →
Part 2 of 2: Video Publishing In part 1 of this How To series, we covered the planning, shooting, and editing your dealer video. Now that your video is… read more →