How Marketers Took Advantage of GATS 2014
To say that GATS 2014 was a big success is a bit of an understatement. GATS 2014 boasted record-breaking numbers of registrants, an unprecedented amount of buying potential, and more exhibitors.
The final tally showed the event attracted more than 54,000 registered attendees, a nearly 17% increase in year-over-year growth. These attendees owned and operated an unprecedented 247,027 power units and more than 354,905 trailers, according to RigDig Business Intelligence.
Highlights from the show offered attendees seminars from the Texas Trucking Association, celebrity appearances by Lee Ann Womack and “Deadliest Catch” star Edgar Hansen, and the finalists for the Trucker Talent Search. One of the most popular events from the show was Overdrive’s Pride & Polish truck beauty competition, where nearly 70 big rigs went head-to-head for cash and prizes.
What did this mean for exhibitors?
- They gained more impressions than ever before, meaning their audience was more aware of their brand than before the show.
- They had more direct selling opportunities while on the show floor.
- They had a much better opportunity to generate highly qualified leads (with major purchasing power) than ever before.
- They were able to have unique, one-on-one conversations directly with a large section of their audience.
We are already excited about planning our return trip to Dallas in 2015. We hope all of our 2014 exhibitors will join us again next year, and continue to help make the Great American Trucking Show such a roaring success.