The Founding Fathers Taught Us Bravery, Sacrifice . . . and Marketing?
In honor of Independence Day, this blog post is dedicated to our country’s Founding Fathers. They risked everything to establish a new nation based around radical beliefs on government and society.
The Founding Fathers were willing to be branded traitors by one of the major powers of the time for their beliefs, but being brave wasn’t enough. They knew they couldn’t fight the British Empire with just a small support base. Ultimately, these brave men had to persuade all of the colonies to join their rebellion, and it turns out they were pretty good at marketing their revolutionary ideas.
Here are 4 lessons the Founding Fathers can teach you about marketing.
– John Hancock
Obviously, John Hancock knew the value of marketing. The basic, underlying theory of marketing is to find a way to influence customer behaviors so that they buy a product or service.
No matter what type of marketing you do, B2B, B2C, or even B2E, everything you do should be designed to influence the actions of your audiences. Creating engaging content or targeted display advertising can be rendered null-and-void without persuasive calls-to-action.
All marketing should advance your audience deeper into the sales lifecycle, all the way from connection to conversion.
– Benjamin Franklin
As a marketer, you can’t be afraid to try new things. There are always new marketing channels, developments, and trends that can be utilized in your campaigns to good effect. Arm yourself with knowledge by staying up to date on innovative marketing techniques and analytics.
When things don’t work out, go back to the drawing board and figure out how you can do better next time.
– John Adams
Data is one of the most important assets you have as a marketer. You can use data subscriptions to target your audience, demographics research to target your messaging, analytics to measure your digital campaigns, and sales data to measure campaign effectiveness. Not only does data and analytics represent immutable facts, but they can also help you build campaigns that will convert prospects into leads.
Tracking available data can increase the effectiveness of your marketing and help you prove your ROI.
– Alexander Hamilton
Creating a clear brand promise is important, but making sure you are always striving to deliver upon that promise is key. Your promise can be anything, it could be promising to deliver exceptional customer service or creating innovative products that people can use in their everyday lives. But without actually following through you lose the sincerity of your promise and any brand loyalty.
At the end of the day, your customers should develop expectations for your brand that you deliver in every interaction.
Now go enjoy the fireworks with your family and friends. Make your backyard barbecue the most epic event of the summer. Just remember to take the time to pay a little respect to the Founding Fathers and their marketing prowess.