Social media brings us a connectivity that we have never seen before. Not only between friends and family, customers are now able to interact with brands.
At the core of business, is relationship. Customers want to buy from who they trust. They want to feel their business is valued, and they aren’t merely a metric in a spreadsheet. While social media has become a great way for brands to converse with customers, you cannot replace face-to-face interaction (well I guess Google Hangouts).
[pullquote align=”right”]At the core of business, is relationship. Customers want to buy from who they trust. They want to feel their business is valued, and they aren’t merely a metric in a spreadsheet.[/pullquote]
Though technology is changing many things about customer interaction, events are still thriving as a relevant marketing tool. This is why media companies like Mashable consistently invest heavily in events. The value provided by in-person events has not lessened, and in a business realm dominated by emails and phone calls, perhaps they are more important than ever.
At Randall-Reilly we provide our clients with the opportunity to host customer appreciation events through our sportsman’s series, allowing our clients to interact with their preferred customers through outdoor recreation.
[testimonial author=”Jason Rhoads, Trucking Media Consultant”] It really gives our clients the opportunity to relax and focus on building stronger relationships with their customers. We handle all the logistics so our clients can focus on their customers.[/testimonial]
