Total Potential Reach: 767k
Total Landscape Care reaches an audience of loyal professional landscapers. Through newsletters, social media, and totallandscapecare.com, our audience depends on our content to provide industry insight and keep them up-to-date.
TOTAL LANDSCAPE CARE’S SOCIAL MEDIA
Total Landscape Care’s editors are actively engaged with their audience through multi-platform networking.
110k+ Unique Monthly Visits
Rich with industry-related content, landscapers come to TLC’s website daily to gather industry news, business tips, and find product solutions.
67.9k Monthly Mobile/Tablet Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.
TLC’s daily newsletter delivers additional, consistent exposure in a focused manner to an active audience of landscaping professionals.
75.6k Social Reach
Reach Landscapers regularly engage with our content, editors and each other through our social media channels.
530k Tagged Audience
Reach users interacting with our construction brands through different display networks.
Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.
As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.
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Digital Marketing Use Cases
A major manufacturer wanted to retain the parts revenue from equipment that it no longer manufactured. Randall-Reilly used their EDA data to create a custom list of equipment owners for targeting. The marketing strategy included matching the custom list to Facebook for targeting, as well as an email campaign.
A parts client wanted to increase their business. The Randall-Reilly SEO team developed a custom keyword list for search to immediately target prospects actively looking for parts. Our tagged TLC audience database was also leveraged to create a custom list for special offer targeting on Facebook. Lastly, we also leveraged TLC’s website and newsletter to provide the needed coverage.
A new service and repair company wanted to increase awareness and improve lead generation. Randall-Reilly used a display campaign on TLC to build awareness and drive traffic to their landing page for conversion. We then developed a custom list using our tagged TLC audience and extended our campaign to Facebook. Additional coverage in TLC’s newsletter continued to keep our client top-of-mind.