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2018 Total Landscape Care Media Kit

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Total Potential Reach: 767k

Total Landscape Care reaches an audience of loyal professional landscapers. Through newsletters, social media, and, our audience depends on our content to provide industry insight and keep them up-to-date.


Total Landscape Care’s editors are actively engaged with their audience through multi-platform networking.

110k+ Unique Monthly Visits
Rich with industry-related content, landscapers come to TLC’s website daily to gather industry news, business tips, and find product solutions.

67.9k Monthly Mobile/Tablet Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

18.9k Subscribers
TLC’s daily newsletter delivers additional, consistent exposure in a focused manner to an active audience of landscaping professionals.

75.6k Social Reach
Reach Landscapers regularly engage with our content, editors and each other through our social media channels.

530k Tagged Audience
Reach users interacting with our construction brands through different display networks.

Key Editorial Topics

  • Safety Watch: Offseason Training
  • Foliage: Planting Live Christmas Tree
  • How To: Proper Tree Pruning Practices
  • Business Bests: Perfecting Your Design Pitch

  • Chemical Care: Pre-Emergent Herbicides
  • Design/Build: Showing Your Clients’ Soil Some Love
  • Feature Notable African-American Landscapers
  • Equipment Matters Snow Removal Equipment

  • Live Coverage: National Collegiate Landscape Competition
  • Feature: Women in Landscaping
  • Plants: Grasses and Their Best Climates
  • Equipment Matters: March Mower Madness

  • Business Bests: Don’t be Fooled . . .
  • Plants: Spice Things Up With Spring Foliage
  • Equipment Matters: Skid Steers
  • Lawn Care: Sustainable Earth Day Practices

  • Feature: NHLA Contributions to Green Industry
  • Foliage: Mental Benefits of Having a Garden
  • Business Bests: Fitness Program for Employees
  • Hardscape: Prepping Your Patio

  • Design/Build: Unique Pool Designs
  • Business Bests: Making the Most of the Daylight
  • Add-On: Outdoor Wedding Prep
  • Equipment Matters: Battle for Battery Power

  • Safety Watch: Lighting
  • Live Coverage: Renewal and Remembrance/Legislative Coverage
  • Lawn Maintenance: Handling the Heat
  • Design/Build: Outdoor Lighting Tips

  • Add-Ons: Pros and Cons of Holiday Lighting Business
  • Lawn Care: Irrigation and Water Quality
  • Equipment Matters: Snow Removal Prep
  • Plants: Harvesting Edibles

  • Lawn Care: Controlling Turf and Diseases
  • Design/Build: Masonry
  • Chemical Care: Fall Fertilization
  • Selling Services: Aeration and Reseeding

  • Design/Build: Firescaping
  • Live Coverage: GIE+EXPO
  • Trucks: 2019 Models
  • Business Bests: Improving Customer Service

  • Business Bests: H-2B Application Process
  • Tech: Landscape Design Software
  • Lawn Care: Transitioning to Winter
  • Plants: Fall Bulbs

  • Equipment Matters: Evaluating Your Fleet
  • Safety Watch: Slips and Falls
  • Foliage: Trees to Plant in Winter
  • Feature: Getting Into the Giving Spirit

Digital Marketing

Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Digital Marketing Use Cases


A major manufacturer wanted to retain the parts revenue from equipment that it no longer manufactured. Randall-Reilly used their EDA data to create a custom list of equipment owners for targeting. The marketing strategy included matching the custom list to Facebook for targeting, as well as an email campaign.


A parts client wanted to increase their business. The Randall-Reilly SEO team developed a custom keyword list for search to immediately target prospects actively looking for parts. Our tagged TLC audience database was also leveraged to create a custom list for special offer targeting on Facebook. Lastly, we also leveraged TLC’s website and newsletter to provide the needed coverage.


A new service and repair company wanted to increase awareness and improve lead generation. Randall-Reilly used a display campaign on TLC to build awareness and drive traffic to their landing page for conversion. We then developed a custom list using our tagged TLC audience and extended our campaign to Facebook. Additional coverage in TLC’s newsletter continued to keep our client top-of-mind.

Contact us to learn more about advertising opportunities.

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