She Drives Trucks focuses on the unique challenges and opportunities facing female drivers, who make up almost 6 percent of the driving workforce.
TUSCALOOSA, ALA. (May 23, 2016) – She Drives Trucks is a weekly newsletter launching this week that serves female company drivers and owner-operators – the more than 200,000 women who make up about 6 percent of trucking’s driving workforce. Sent weekly to 50,000 female drivers, She Drives will address the unique issues women face on the road, including personal safety, health concerns and the best driving jobs for women.
Through the newsletter, website and social media, She Drives will offer a community for women drivers to share their experiences and tips for surviving and thriving in a challenging industry.
“We’re launching She Drives to address a need in trucking for content that speaks directly to women drivers,” says Linda Longton, senior vice president, editorial, for Randall-Reilly, which publishes Truckers News and She Drives. “These are professionals who made a conscious decision to pursue a career in a male-dominated industry, even knowing the challenges they would face. She Drives helps them address those challenges and have a little fun at the same time.”
The Truckers News editorial team, headed by Editor David Hollis, is putting together an advisory board of successful women drivers who will help shape the content and direction of She Drives. Members include Joanne Fatta, a company driver and trainer for Sunrise Transport with more than 15 years’ experience and Lisa M. McAlpine, an owner-operator leased to Landstar, who has been driving for 12 years, among others. Female drivers interested in joining the advisory board or fleets wishing to nominate one of their women drivers should contact Hollis.
Based on input from the advisory board, She Drives editorial coverage will include:
- Profiles of women drivers
- Guest commentary from women drivers
- Articles on staying safe on the road
- Health and fitness issues
- Best driving jobs for women
- Equipment and products tailored to women’s needs
- Ways to make a big rig a home away from home
- A mix of serious and fun topics presented to get great conversations going
During an advisory board discussion, Fatta commented: “We women are fitting in pretty well out here. I remember when I first started driving, the looks, stares, laughs, disrespect. Now we are seen as professional, well-respected, hard-working women. It’s about time!”
To connect with She Drives:
- For information about editorial coverage or to nominate a female driver for the She Drives advisory board, contact David Hollis, DavidHollis@randallreilly.com or 315-723-2898.
- For information about advertising, contact Aaron Mowery, firstname.lastname@example.org or 205-248-1043.
- Follow She Drives on social media:
- Twitter: https://twitter.com/SheDrivesTrucks
- Pinterest: https://www.pinterest.com/SDTrucks/
- Instagram: https://www.instagram.com/shedrives_trucks/