Overdrive - Media Kit
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2020 Overdrive Media Kit

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Total Potential Reach: 590k

Overdrive’s audience is truly multi-channel, encompassing engaged website visitors and social followers and loyal magazine and newsletter subscribers.

Since 1961, Overdrive has been an advocate for the owner-operator business model, providing information to help subscribers run successful operations.


Overdrive has a rapidly growing audience of thousands of owner-operators and company drivers who follow our news, commentary, discussion threads, and more.

214k Total Reach
Overdrive is the top industry publication for owner-operators. Number does not include bonus circulation at events.

287k Unique Monthly Visits
The website brings opportunity for increased exposure with unique content and audience interaction, plus retargeting capabilities.

386k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

128k Subscribers
The email newsletters provide great added exposure to a targeted audience. Overdrive’s Custom Rigs is an additional newsletter sent weekly to fans of customized trucks.

436k Social Followers

Drivers regularly engage with our content, editors and each other through our social media channels.

1.7M Tagged Audience
You can reach users interacting with our trucking brands through different display networks.

Additional Sponsorship Opportunities

Click on the links for more information.

Owner-Operator EventsPromotions & Contests

Partners in Business, produced by Overdrive and ATBS, is the leading business training program for owner-operators.

Pride & Polish has been the standard for truck beauty contests for more than 20 years. The five events include the National Championship at GATS in Dallas.

The Great American Trucking Show in Dallas is one of the largest annual events in trucking with 56,000+ registered attendees.

Annual (Finalists at GATS)

Women truckers compete for the coveted title of Overdrive’s Most Beautiful as chosen by online voting and interview-based judging. Last year more than 75 applicants entered.

Annual (Finalists at GATS)

In partnership with Red Eye Radio, Trucker Talent Search is a music/voice competition where contestants submit videos from which three trucker finalists are chosen by online voting.

Multi-media promotion of all programs includes print and digital support, social media, podcast and video, and email collection. Sponsor recognition includes logos, editorial mentions, and voters’ email addresses.

Key Editorial Topics

Every Issue
  • Gear Guide: New Products
  • Voices: Reader commentary on news and issues
  • News: Regulations and other industry developments
  • Custom Rigs: Overdrive‘s Pride & Polish trucks and other show trucks, readers’ rigs, Class 8 truck racing
  • Fleet News: Pay raises, driver honors, other carrier announcements
  • Spotlight:Roundups of equipment by category
  • Trucking Law:Specialists clarify legal topics and explain truckers’ rights

  • Cover: Entry-level driver training rule (effective Feb.7)
  • Feature: Gaming in your truck
  • Equipment: Drive tires

  • Cover: Anatomy of a broker’s contract
  • Feature: Profiles of Owner-Operator of the Year finalists
  • Equipment: CBs

  • Cover: How the driver coercion rule has played out
  • Feature: AGM batteries vs. lead acrid batteries
  • Equipment: Brakes

  • Cover: LTL and private fleet truckload hauling
  • Feature: Intermodal and port hauling
  • Equipment: Severe Service

  • Cover: Owner-operator of the Year profile
  • Feature: Progress towards mirrorless trucks
  • Equipment: MATS product introductions

  • Cover: ELD effects: detention, productivity and more
  • Feature: The link between 2017 engines and starter failures
  • Equipment: Auxiliary power units

  • Cover: Intermodal container hauling
  • Feature: Men’s reluctance to get medical care
  • Equipment: Synthetic oil

  • Cover: Assessing total cost of ownership for truck replacement
  • Feature: Men’s reluctance to get medical care
  • Equipment: Dashcams

  • Cover: Impacts of long-term shrinkage in length of haul
  • Feature: Hauling no-freeze freight in the North
  • Equipment: In-cab heaters

  • Cover: Overdrive‘s Pride & Polish commemorative issue
  • Feature: Trucking’s election contributions, other related
  • Equipment: Severe service

  • Cover:Overdrive‘s Small Fleet of the Year profile
  • Feature: Refinishing and other care of wheels
  • Equipment: Additives

  • Cover: Overdrive-Red Eye Radio’s trucker Talent Search winner profile
  • Equipment: Antennas

Production Schedule

Issue Close Date Materials Due
January 11/27/19 12/05/19
February 01/02/20 01/10/20
March 02/03/20 02/11/20
April 03/03/20 03/11/20
May 03/31/20 04/08/20
June 05/04/20 05/12/20
July 05/28/20 06/05/20
August 06/30/20 07/08/20
September 08/03/20 08/11/20
October 08/31/20 09/08/20
November 10/01/20 10/09/20
December 10/29/20 11/06/20

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page Vertical $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page Horizontal $9,392 $9,016 $8,656 $8,310
1/2 Page Vertical $9,392 $9,016 $8,656 $8,310
1/3 Page Vertical $6,199 $5,951 $5,713 $5,484
1/4 Page Horizontal $4,696 $4,508 $4,328 $4,155
1/4 Page Vertical $4,696 $4,508 $4,328 $4,155
Production & Handling Charges
      • Ad Design: $140-$360
      • Redesign/Resize: $75-$165
      • Text Changes: $30 & Up
      • Photo Scans: $50 & Up
      • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
      • Cover 2 Spread: Plus 20%
      • Back Cover: Plus 20%
      • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

      • Mode: CMYK (convert all RGB and spot colors)
      • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.

Digital Marketing

Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices, and exclusive briefings.

Learn More About Digital Marketing

Contact us to learn more about advertising opportunities.

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