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2018 Overdrive Media Kit

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Total Potential Reach: 653.3k

Overdrive’s audience is truly multi-channel, encompassing engaged website visitors and social followers and loyal magazine and newsletter subscribers.

Since 1961, Overdrive has been an advocate for the owner-operator business model, providing information to help subscribers run successful operations.


Overdrive has a rapidly growing audience of thousands of owner-operators and company drivers who follow our news, commentary, discussion threads, and more.

214k Total Reach

Overdrive is the top industry publication for owner-operators. Number does not include bonus circulation at events.

291.1k Unique Monthly Visits
The website brings opportunity for increased exposure with unique content and audience interaction, plus retargeting capabilities.

323.8k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

153.4k Subscribers
The email newsletters provide great added exposure to a targeted audience. Overdrive’s Custom Rigs is an additional newsletter sent weekly to fans of customized trucks.

408.4k Social Followers

Drivers regularly engage with our content, editors and each other through our social media channels.

500k Tagged Audience
You can reach users interacting with our trucking brands through different display networks.

Additional Sponsorship Opportunities

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Owner-Operator EventsPromotions & Contests

Partners in Business, produced by Overdrive and ATBS, is the leading business training program for owner-operators.

Pride & Polish has been the standard for truck beauty contests for more than 20 years. The five events include the National Championship at GATS in Dallas.

The Great American Trucking Show in Dallas is one of the largest annual events in trucking with 56,000+ registered attendees.

Annual (Finalists at GATS)

Women truckers compete for the coveted title of Overdrive’s Most Beautiful as chosen by online voting and interview-based judging. Last year more than 75 applicants entered.

Annual (Finalists at GATS)

In partnership with Red Eye Radio, Trucker Talent Search is a music/voice competition where contestants submit videos from which three trucker finalists are chosen by online voting.

Multi-media promotion of all programs includes print and digital support, social media, podcast and video, and email collection. Sponsor recognition includes logos, editorial mentions, and voters’ email addresses.

Key Editorial Topics

Every Issue
  • Gear Guide: New Products
  • Voices: Reader commentary on news and issues
  • Logbook: Industry News
  • Custom Rigs: Show trucks, Class 8 truck racing, and readers’ rigs
  • Fleet News: Carrier pay raises, expansions, and driver honors

  • Cover: Anticipating a downturn: A decade after the last recession, how to prepare for the next downturn
  • Equipment Powertrains: Can these innovations become a viable option for particular owner-operator niches?
  • Equipment in Focus: Tires

  • Cover: Health care on the road: Truck stop clinics, apps, phone services and other ways to maintain your health away from home.
  • Custom Sleepers: Customizers offer many ways to make a cab into a comfortable home on the road.
  • Equipment in Focus: Lubes and Fluids

  • Cover: Shady freight practices: Cobrokering, double-brokering and outright fraud
  • Gamification: Why are fleets using these incentive programs and what they mean for owner-operators.
  • Equipment in Focus: Electronic Logging Devices

  • Cover: Used vs. New: Most owner-operators buy used equipment, but buying new has advantages, too
  • Oil drain intervals: What factors to consider for safely extending drains, and what are warranty implications for doing so?
  • Equipment in Focus: Aerodynamic Add-Ons

  • Cover: Owner-operator of the Year: Profile of the winner in contest produced by Overdrive and TCA
  • Friendly states: Where owner-operator businesses are concentrated geographically per capita – and why.
  • Equipment in Focus: Severe Service

  • Cover: Overdrive’s Most Beautiful: Profile of the woman driver who exemplifies “where image meets the road”
  • Identity theft: How to prevent identify theft and respond to it when it happens.
  • Equipment in Focus: Lights

  • Cover: Evolving pay models: Paying owner-operators in ways other than mileage and percentage of revenue
  • CSA Data Trail: Based on proprietary data gathering, an examination of enforcement trends across the nation.
  • Equipment in Focus: Dashcams

  • Cover: Quick payment trends: Factoring and other ways payments are being expedited
  • CSA standout states: One of four monthly analyses of a state that’s highest or lowest in a category of inspections or violations.
  • Equipment in Focus: CBs and Antennas

  • Cover: Suicide prevention: Peer-to-peer online groups where truckers help each other deal with suicidal thoughts
  • Load Tracking:Brokers’ rapidly expanding use of load tracking technology and the pros and cons for owner-operators.
  • Equipment in Focus: In-Cab Heaters

  • Cover: Pride & Polish: Winners from the leading show truck competition at the Great American Trucking Show
  • Negotiation Tactics: How to become an expert in your lanes and get the best rates from brokers.
  • Equipment in Focus: APUs

  • Cover: Trucker Talent Search: Profile of the winner in the contest produced by Overdrive and Red Eye Radio
  • Smartphone and Tablet Plans: How to compare plans and secure the one that best fits your owner-operator business.
  • Equipment in Focus: Headlamps

  • Cover: Adding trucks: Building a small fleet can be lucrative, but the pitfalls clearly show it’s a path that’s not for everyone.
  • Low Viscosity Oil: What are the pros and cons of using this?
  • Equipment in Focus: Inverters

Production Schedule

Issue Close Date Materials Due
January 11/21/17 12/05/17
February 01/02/18 01/11/18
March 01/29/18 02/08/18
April 03/05/18 03/13/18
May 04/03/18 04/12/18
June 05/08/18 05/17/18
July 06/05/18 06/11/18
August 07/02/18 07/12/18
September 08/06/18 08/14/18
October 09/03/18 09/12/18
November 10/03/18 10/12/18
December 10/30/18 11/09/18

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page Vertical $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page Horizontal $9,392 $9,016 $8,656 $8,310
1/2 Page Vertical $9,392 $9,016 $8,656 $8,310
1/3 Page Vertical $6,199 $5,951 $5,713 $5,484
1/4 Page Horizontal $4,696 $4,508 $4,328 $4,155
1/4 Page Vertical $4,696 $4,508 $4,328 $4,155
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.

Digital Marketing

Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Digital Marketing Use Cases


A major tire manufacturer wanted to target owner-operators who were more likely to need new tires. Randall-Reilly performed a custom analysis, using RigDig® data, considering equipment, weight of freight, mileage and other criteria. The analysis yielded a sizeable custom target list with email/phone number data that could be matched to Facebook and micro-targeted with their special offer.


An equipment repair company wanted to significantly increase its leads. Randall-Reilly used search to capture prospects actively looking for repair service. We then developed a custom list using our tagged Overdrive audience. We were able to execute a lead generation campaign on Facebook using an audience match, while leveraging Overdrive’s website and newsletter to provide the needed coverage.


A new toll management service wanted to increase awareness and improve lead generation. Randall-Reilly executed a display campaign on Overdrive’s website to build awareness and drive traffic to the client’s landing page for conversion. We then added a search campaign to capture prospects actively researching toll management options. Lastly, we leveraged our tagged Overdrive audience to execute a match to Facebook for micro-targeting and lead nurturing.

Contact us to learn more about advertising opportunities.

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