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2018 Successful Dealer Media Kit

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Get all the tools you need to reach the heavy-duty truck dealer market.

Successful Dealer delivers innovation in sales, service, and support for this valuable market that exceeds $45 million in annual revenues from vehicle sales alone.


Successful Dealer’s editors are actively engaged with their audience through multi-platform networking.

20.3k Unique Monthly Visitors
Rich with industry-related content, is the most effective channel to reach the dealer market. The brand has been trusted by dealers since 1978. Filled with tips and educational material, your advertising provides solutions to a targeted audience.

5.4k Monthly Mobile/Tablet Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

6.5k Subscribers
Successful Dealer newsletters provide a great avenue for additional, focused exposure.

74k Users
Reach users interacting with our brands through different display networks.

9k Social Followers
Connect with those who regularly engage with our content, editors and each other through our social media channels.

Additional Sponsorship Opportunity

Click on the link for more information.

This annual award presented during the Great American Trucking Show seeks to recognize a dealership/dealership group for exceptional sales and service performance and excellence in community and civic engagement. Each category is weighted differently but it is not solely a sales award, so the smallest volume dealerships have the same opportunity as the largest.

Key Editorial Topics

Industry Update

Mobile Maintenance/Onsite Repair

Building a P&L Statement

Selling Optional Technology

Long-Term Succession Planning

Maintaining Phase 2 Technology

Adding a New Truck Brand

Excise Tax Update

Corporate Leadership Trainings

Moving to a Flat-Rate Pay Scale

Communicating Across Locations

Setting Yearly Sales Goals


Our website and newsletter ads are priced on a cost-per-thousand (CPM) basis. This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your budget is at capacity.

Average CPM: $24

Geo-Targeting Option

You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.

Ad Specifications

All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.

  • 180 x 150
  • 300 x 250
  • 728 x 90
  • 970 x 66
  • 600 x 60
  • 300 x 600
  • 320 x 50 (mobile)
  • 300 x 250
  • Text Ad (80 character title, 200 character body, including spacing)

File Requirements

  • Size Limit: 150kb
  • Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)
  • 3rd party tags accepted

Digital Marketing

Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Digital Marketing Use Cases


A maker of remanufactured fuel pumps wanted to increase their business among dealers looking to build their out-of-warranty service business. Randall-Reilly used the tagged audience of Successful Dealer to develop a custom audience for targeting. The marketing strategy included matching the custom list to Facebook and an email campaign for special offer targeting. The campaign also extended to the Successful Dealer website and daily newsletter.


A manufacturer of ELD equipment wanted to reach multiple audience segments, including dealers, to increase distribution and sales. The Randall-Reilly SEO team developed a custom keyword list designed to reach their audiences with search. Our tagged Successful Dealer audience was also leveraged to create a custom list. The marketing strategy included matching the custom list to Facebook for targeting and an email campaign.


A diesel engine oil producer wanted to increase awareness for their new product line. Randall-Reilly leveraged display advertising on Successful Dealer to improve awareness and drive traffic to the client’s landing page for a special offer. To raise their profile, we recommended adding the Successful Dealer newsletter to their marketing mix and co-sponsoring the annual Successful Dealer Award.

Contact us to learn more about advertising opportunities.

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