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2019 Truck Parts & Service Media Kit

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Total Potential Reach: 69k

Truck Parts & Service is the Aftermarket Authority for medium- and heavy-duty truck repair/maintenance specialists and parts distributors in North America. Founded in 1966, we are the oldest publication written and edited exclusively for the trucking aftermarket. The editorial focus is to help readers run their businesses more efficiently, productively and profitably.

TRUCK PARTS & SERVICE SOCIAL MEDIA

Truck Parts & Service is actively engaged with its audience through multi-platform networking.


30k Monthly Total Reach
Truck Parts & Service is the preferred medium for the parts distribution and service audience. Referred to as the Aftermarket Authority, our magazine has served the information needs of our readers for more than 50 years.

17k Unique Monthly Visits
When it comes to staying on top of up-to-the-minute industry news and business tips, aftermarket professionals turn to Truck Parts & Service online. The immediacy of this content provides opportunities to continually engage with your target audience, support conversion-based campaigns, and drive traffic to your website.

MOBILE VISITS
9k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

NEWSLETTER
14k Unique Subscribers
Truck Parts & Service daily newsletter targets an exceptionally engaged aftermarket audience, delivering industry headlines, the latest from suppliers and customers, and a means to continually reach your targeted prospects.

SOCIAL MEDIA
14k Social Followers
Aftermarket distributors regularly engage with our content, editors and each other through our social media channels.

Additional Sponsorship Opportunity

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DISTRIBUTOR OF THE YEAR
Five distributors are chosen and highlighted in Truck Parts & Service from nominations made by their peers, manufacturer representatives and other industry leaders. From those, the Distributor of the Year is announced in January at Heavy Duty Aftermarket Week in Las Vegas, Nev.

Key Editorial Topics


January
  • Cover Feature: Platooning’s impact on performance/ maintenance • Second
  • Feature: Winterization, proactive vehicle maintenance

February
  • Cover Feature: 2018 DOTY winner profile
  • Second Feature: The stigma of upselling (secondary products)

March
  • Cover Feature: Blockchain and the aftermarket
  • Second Feature: Reefer service/maintenance

April
  • Cover Feature: Will 3D printing revolutionize the aftermarket?
  • Second Feature: Hybrid, electric and alt-fuel service

May
  • Cover Feature: Right to Repair Initiative
  • Second Feature: Onsite fleet maintenance programs

June
  • Cover Feature: What if OEMs start selling direct to service shops?
  • Second Feature: Oil and coolant update

July
  • Cover Feature: Using customer data in sales calls
  • Second Feature: Strategies for an outside sales call
  • DOTY finalist profile

August
  • Cover Feature: Using industry data to find customers
  • Second Feature: Brake/wheelend update
  • DOTY finalist profile

September
  • Cover Feature: Using order data to optimize inventory
  • Second Feature: Optimizing your warehouse design
  • DOTY finalist profile

October
  • Cover Feature: Website/online marketing tips
  • Second Feature: Optimizing phone systems for customer experience
  • DOTY finalist profile

November
  • Cover Feature: Heavy-duty data standards
  • Second Feature: Selling tire inflation/monitoring devices
  • DOTY finalist profile

December
  • Truck Parts & Service annual aftermarket buyers’ guide directory

Production Schedule

Issue Close Date Materials Due
January 11/26/18 12/05/18
February 01/07/19 01/16/19
March 02/05/19 02/14/19
April 03/08/19 03/19/19
May 04/10/19 04/22/19
June 05/09/19 05/20/19
July 06/06/19 06/17/19
August 07/08/19 07/17/19
September 08/08/19 08/19/19
October 09/09/19 09/18/19
November 10/10/19 10/21/19
December 11/05/19 11/14/19

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $28,119 $27,568 $27,017 $26,476
Full Page $18,784 $18,416 $18,055 $17,694
2/3 Page Vertical $15,116 $14,819 $14,529 $14,238
1/2 Island $12,210 $11,721 $11,253 $10,802
1/2 Page Horizontal $9,392 $9,016 $8,656 $8,310
1/2 Page Vertical $9,392 $9,016 $8,656 $8,310
1/3 Page Vertical $6,199 $5,951 $5,713 $5,484
1/4 Page Horizontal $4,696 $4,508 $4,328 $4,155
1/4 Page Vertical $4,696 $4,508 $4,328 $4,155

Digital Marketing

Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Contact us to learn more about advertising opportunities.

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