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truck parts and service

2018 Truck Parts & Service Media Kit

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Total Potential Reach: 74.4k

Truck Parts & Service is the Aftermarket Authority for medium- and heavy-duty truck repair/maintenance specialists and parts distributors in North America. Founded in 1966, we are the oldest publication written and edited exclusively for the trucking aftermarket. The editorial focus is to help readers run their businesses more efficiently, productively and profitably.


Truck Parts & Service is actively engaged with its audience through multi-platform networking.

30k Monthly Total Reach
Offered in both print and digital editions, Truck Parts & Service is considered the industry authority on the independent aftermarket. No one matches our distribution to the repair facilities and parts distributors.

9,000+ Unique Monthly Visits
With links to the digital magazine, blogs, videos and the TPS Buyers’ Guide, no website covers the expanse of the aftermarket like TPS. Industry news, research, and educational opportunities are just a few of the features that make it the most comprehensive website for the independent aftermarket.

5.2k Monthly Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

17.2k Unique Subscribers
The daily Truck Parts & Service newsletter provides a great opportunity
for exposure to a targeted audience.

13k Social Followers
Aftermarket distributors regularly engage with our content, editors and each other through our social media channels.

Additional Sponsorship Opportunity

Click on the link for more information.

Five distributors are chosen and highlighted in Truck Parts & Service from nominations made by their peers, manufacturer representatives and other industry leaders. From those, the Distributor of the Year is announced in January at Heavy Duty Aftermarket Week in Las Vegas, Nevada.

Key Editorial Topics

  • State of the Aftermerket
  • Charging your worth (valuing your business)

  • 2017 Distributor of the Year winner profile
  • Addressing a customer’s light-duty needs

  • Building a P&L statement
  • Aftertreatment technology update

  • Managing customer perceptions (NA vs. overseas parts)
  • Overseas production trends entering NA

  • Succession planning in the aftermarket
  • Technician recruitment in your community

  • Managing parts callbacks – finding root cause
  • Mobile maintenance and onsite repair

  • Facilitating internal/external teamwork in sales
  • Outside sales – Your advantage over the internet
  • Distributor of the Year finalist profile

  • Internal career development
  • Yard trucks (trucking’s underserved market)
  • Distributor of the Year finalist profile

  • Pros and Cons of joining a buying group
  • ELD technology update
  • Distributor of the Year finalist profile

  • Telematics and remote diagnostics update
  • Telematics and remote diagnostics update
  • Distributor of the Year finalist profile

  • Securing government contracts
  • Trailer industry update
  • Distributor of the Year finalist profile


Production Schedule

Issue Close Date Materials Due
January 11/20/17 12/01/17
February 01/10/18 01/19/18
March 02/07/18 02/15/18
April 03/12/18 03/20/18
May 04/10/18 04/19/18
June 05/07/18 05/21/18
July 06/06/18 06/15/18
August 07/11/18 07/19/18
September 08/08/18 08/16/18
October 09/10/18 09/19/18
November 10/10/18 10/18/18
December 11/07/18 11/16/18

Run of Book Advertising Rates

All rates are gross, full-color.

Four-Color Rates 1X 6X 12X 24X
2 Page Spread $19,124 $18,744 $18,402 $17,651
Full Page $10,065 $9,865 $9,685 $9,290
2/3 Page Vertical $8,270 $8,060 $7,890 $7,560
1/2 Island $6,875 $6,695 $6,490 $6,245
1/2 Page Horizontal $6,354 $6,155 $5,975 $5740
1/2 Page Vertical $6,354 $6,155 $5,975 $5740
1/3 Page Vertical $4,650 $4,540 $4,390 $4,230
1/4 Page Horizontal $3,545 $3,440 $3,325 $3,210
1/4 Page Vertical $3,545 $3,440 $3,325 $3,210
Production & Handling Charges
  • Ad Design: $140-$360
  • Redesign/Resize: $75-$165
  • Text Changes: $30 & Up
  • Photo Scans: $50 & Up
  • Duplicate Digital Files: $30

Production charges will be billed at a non-commissionable rate.

Cover Positions

Rate includes four-color process, not subject to volume discounts beyond the 12X rate.

Premium Positions
  • Cover 2 Spread: Plus 20%
  • Back Cover: Plus 20%
  • Other Required Positioning: Plus 10%
Premium Positions & Inserts

Contact your sales representative for more information.

Color Fees

Rates include the standard four-color process. Matched 5th PMS color for $750.

Ad Specifications

Ad Sizes Ad Size Non-Bleed Ad Size w/ Bleed Ad Trim Size
2 Page Spread 15.25″ x 10″ 16″ x 10.75″ 15.75″ x 10.5″
Full Page 7.373″ x 10″ 8.125″ x 10.75″ 7.875″ x 10.5″
1/2 Page Spread Horizontal 14.75″ x 4.5″ 16″ x 5.375″ NA
2/3 Page Vertical 4.5″ x 9.5″ NA NA
1/2 Page Island 4.5″ x 7.375″ NA NA
1/2 Page Horizontal 7″ x 4.5″ NA NA
1/2 Page Vertical 4.5″ x 9.5″ NA NA
1/3 Page Square 4.5″ x 4.5″ NA NA
1/3 Page Horizontal 7″ x 2.75″ NA NA
1/3 Page Vertical 2.25″ x 9.5″ NA NA
1/4 Page Horizontal 4.5″ x 3.5″ NA NA
1/4 Page Vertical 3.375″ x 4.5″ NA NA
1/4 Banner 7″ x 2.25″ NA NA
1/6 Page Vertical 2.25″ x 4.5″ NA NA
1/6 Page Horizontal 4.5″ x 2.25″ NA NA
File Requirements

The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.

Alternate File Formats Accepted

Adobe CS5 Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.

Image Requirements

All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

  • Mode: CMYK (convert all RGB and spot colors)
  • Format: .tif, .eps, or .jpg

If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.


Our website and newsletter ads are priced on a CPM basis (cost per thousand impressions). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of impressions to spend your monthly budget.

Average CPM: $24

Geo-Targeting Option

You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or route.

Ad Specifications

All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.

  • 180 x 150
  • 300 x 250
  • 728 x 90
  • 970 x 66
  • 600 x 60
  • 300 x 600
  • 320 x 50 (mobile)
  • 300 x 250 (for mobile if web version uses flash for this size)
  • Text Ad (80 character title, 200 character body, including spacing)

File Requirements

  • Size Limit: 150kb
  • Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)
  • 3rd party tags accepted

Digital Marketing

Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

Learn More About Digital Marketing

Digital Marketing Use Cases


A major manufacturer wanted to promote their new parts warranty program to aftermarket service providers. Randall-Reilly used the audience of Truck Parts & Service to target the service providers and went on to use RigDig® to create a custom list of aftermarket providers for targeting. The marketing strategy, included matching the custom list to Facebook for targeting, as well as an email campaign.


A maker of remanufactured fuel pumps wanted to increase their business. The Randall-Reilly SEO team developed a custom keyword list for search, based on their expertise and an analysis of the product category. Our tagged Truck Parts & Service audience was used for special offer targeting and inclusion in the magazine and newsletter added needed coverage.


A diesel engine oil producer wanted to increase awareness for their new product line. Randall-Reilly leveraged display advertising on Truck Parts & Service to improve awareness and drive traffic to the client’s landing page for a special dealer loader offer. To raise their profile, we recommended adding the Truck Parts and Service daily newsletter to their marketing mix and cosponsoring the Truck Parts & Service Distributor of the Year Award.

Contact us to learn more about advertising opportunities.

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