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2018 Truckers News Media Kit

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Empower your recruiting through an engaged audience.

Truckers News is a multi-channel, digital brand that reaches company drivers and owner-operators through relevant news, health tips, cool rigs, and top jobs from our extensive recruiting network.


The editors of Truckers News are actively engaged with their audience through multi-platform networking.

110k Unique Visitors

Truckers News offers the latest trucking news, the coolest rigs, timely health tips, top jobs from our recruiting networks and much more.

126.2k Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

58.1k Subscribers
Truckers News keeps its newsletter subscribers up-to-date with the Truckers News Daily Report, strategically sent in the early evening when many drivers are off-duty.

Promotions & Contests

iLuvMyTrucker is a program that recognizes truckers through Truckers News. Readers are given the opportunity to nominate their loved ones in the trucking industry. Seven nominees will be featured in the weeks leading up to Truck Driver Appreciation Week. One standout trucker will be featured daily during the week, and one owneroperator will be featured in Overdrive’s October issue.

The annual Driver of the Year contests identify and honor the best men and women traveling the roads today. They drive safely, give to their communities, protect the environment, and enhance the image of trucking – in other words, they make us all proud to be a part of this great industry.

Overdrive-Red Eye Radio’s Trucker Talent Search is a skill-based singing performance contest. The contest culminates at The Great American Trucking Show in Dallas, Texas. A round of fan voting will help determine the top three contestants, in conjunction with editorial panel guidance, and the winner of the contest will be selected by a panel of judges at GATS.

The Great American Trucking Show, held each August in Dallas, is a great opportunity for you to showcase your job opportunities to more than 25,000 driver and owner-operator attendees. The expanded recruiting pavilion features more than 100 exhibiting fleets.
Multi-media promotion of all programs includes print and digital support, social media, podcast and video, and email collection. Sponsor recognition includes logos, editorial mentions, and voters’ email addresses.

Key Editorial Topics

NOTE: This calendar will be updated throughout the year.
Throughout the Year
  • Weekly podcasts
  • Truck Stop Insider twice per month
  • Monthly calendar of trucking related events
  • “Listening sessions” at truck stops
  • Ridealongs with drivers

  • Preview of the year ahead from drivers, fleets and experts/analysts

  • Love on the Highway: Couples who drive together

  • MATS Preview & Coverage
  • TCA Company Driver of the Year

    • Focus on driver wellness

    • Show Us Your Ink tattoo gallery reader engagement
    • Mother’s Day Truck Convoy in Lancaster, Pa.
    • Kick off Trucking’s Top Rookie nominations

    • Daddy Was a Trucker – Father’s Day

    • In-truck cooking recipe contest/online cookbook

      • GATS Preview and Coverage
      • Trucking’s Top Rookie

      • I Luv My Trucker
      • Driver Appreciation Week

      • All Mack Show in Lititz, Pennsylvania

      • Veterans salute

      • Christmas on the Road reader engagement
      • Gift Guide for truckers
      • Coverage of Wreaths Across America
      • Year in Review


      Our website and newsletter ads are priced on a CPC basis (cost per click). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of clicks to spend your monthly budget.

      Average CPC: $4-6

      Geo-Targeting Option

      You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.

      Ad Specifications

      All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.

      • 180 x 150
      • 300 x 250
      • 728 x 90
      • 970 x 66
      • 600 x 60
      • 300 x 600
      • 320 x 50 (mobile)
      • 300 x 250 (for mobile if web version uses flash for this size)
      • Text Ad (80 character title, 200 character body, including spacing)

      File Requirements

      • Size Limit: 150kb
      • Accepted Formats: jpg, gif, swf (swf req: click TAG, “_blank”)
      • 3rd party tags accepted

      Digital Marketing

      Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

      As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

      Learn More About Digital Marketing

      Digital Marketing Use Cases


      A mid-sized fleet wanted to generate driver leads, based on specific driver types and CSA history. Randall-Reilly used our proprietary RigDig® driver database to create a custom list. Their names/phone numbers were matched to Facebook and recruitment ads were developed and served up to this audience. A lookalike list was also developed, using custom list parameters to expand our targeting.


      A national food distributor needed to recruit delivery drivers. We launched their recruitment effort by leveraging search on Google to attract drivers actively looking for work in the targeted geography. A remarketing campaign was also executed on the Truckers News website and the network of Randall-Reilly recruiting websites. All prospects were led to a landing page with details on the open positions, a form to complete and recruiter contact options.


      With the acquisition of a new client, a large fleet had a dual recruiting need. They needed to scale-up to find additional drivers, and mechanics to keep their aging equipment road ready. The Randall-Reilly Driver Applicant Database was used to develop a custom list of drivers based on geography, driver type, and type of haul. A similar analysis of our audience produced a targeted mechanics list. A display campaign using these lists and added targeting through the Truckers News daily newsletter provided the fleet with the needed leads.

      Contact us to learn more about advertising opportunities.

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