iLuvMyTrucker is a program that recognizes truckers through Truckers News. Readers are given the opportunity to nominate their loved ones in the trucking industry. Seven nominees will be featured in the weeks leading up to Truck Driver Appreciation Week. One standout trucker will be featured daily during the week, and one owneroperator will be featured in Overdrive’s October issue.
DRIVER OF THE YEAR CONTENT
The annual Driver of the Year contests identify and honor the best men and women traveling the roads today. They drive safely, give to their communities, protect the environment, and enhance the image of trucking – in other words, they make us all proud to be a part of this great industry.
TRUCKER TALENT SEARCH
Overdrive-Red Eye Radio’s Trucker Talent Search is a skill-based singing performance contest. The contest culminates at The Great American Trucking Show in Dallas, Texas. A round of fan voting will help determine the top three contestants, in conjunction with editorial panel guidance, and the winner of the contest will be selected by a panel of judges at GATS.
The Great American Trucking Show, held each August in Dallas, is a great opportunity for you to showcase your job opportunities to more than 25,000 driver and owner-operator attendees. The expanded recruiting pavilion features more than 100 exhibiting fleets.
Multi-media promotion of all programs includes print and digital support, social media, podcast and video, and email collection. Sponsor recognition includes logos, editorial mentions, and voters’ email addresses.
Key Editorial Topics
NOTE: This calendar will be updated throughout the year.
Throughout the Year
Truck Stop Insider twice per month
Monthly calendar of trucking related events
“Listening sessions” at truck stops
Ridealongs with drivers
Preview of the year ahead from drivers, fleets and experts/analysts
Love on the Highway: Couples who drive together
MATS Preview & Coverage
TCA Company Driver of the Year
Focus on driver wellness
Show Us Your Ink tattoo gallery reader engagement
Mother’s Day Truck Convoy in Lancaster, Pa.
Kick off Trucking’s Top Rookie nominations
Daddy Was a Trucker – Father’s Day
In-truck cooking recipe contest/online cookbook
GATS Preview and Coverage
Trucking’s Top Rookie
I Luv My Trucker
Driver Appreciation Week
All Mack Show in Lititz, Pennsylvania
Christmas on the Road reader engagement
Gift Guide for truckers
Coverage of Wreaths Across America
Year in Review
Our website and newsletter ads are priced on a CPC basis (cost per click). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of clicks to spend your monthly budget.
Average CPC: $4-6
You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.
All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.
180 x 150
300 x 250
728 x 90
970 x 66
600 x 60
300 x 600
320 x 50 (mobile)
300 x 250 (for mobile if web version uses flash for this size)
Text Ad (80 character title, 200 character body, including spacing)
Our in-house digital services group is staffed by certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.
As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.
A mid-sized fleet wanted to generate driver leads, based on specific driver types and CSA history. Randall-Reilly used our proprietary RigDig® driver database to create a custom list. Their names/phone numbers were matched to Facebook and recruitment ads were developed and served up to this audience. A lookalike list was also developed, using custom list parameters to expand our targeting.
A national food distributor needed to recruit delivery drivers. We launched their recruitment effort by leveraging search on Google to attract drivers actively looking for work in the targeted geography. A remarketing campaign was also executed on the Truckers News website and the network of Randall-Reilly recruiting websites. All prospects were led to a landing page with details on the open positions, a form to complete and recruiter contact options.
With the acquisition of a new client, a large fleet had a dual recruiting need. They needed to scale-up to find additional drivers, and mechanics to keep their aging equipment road ready. The Randall-Reilly Driver Applicant Database was used to develop a custom list of drivers based on geography, driver type, and type of haul. A similar analysis of our dieseltechjobs.com audience produced a targeted mechanics list. A display campaign using these lists and added targeting through the Truckers News daily newsletter provided the fleet with the needed leads.
Contact us to learn more about advertising opportunities.