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2019 Truckers News Media Kit

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Empower your recruiting through an engaged audience.

Truckers News is a multi-channel, digital brand that reaches company drivers and owner-operators through relevant news, health tips, cool rigs, and top jobs from our extensive recruiting network.

TRUCKERS NEWS SOCIAL MEDIA

The editors of Truckers News are actively engaged with their audience through multi-platform networking.


106k Unique Visitors

When it comes to staying on top of up-to-the-minute industry news impacting truckers or job-related lifestyle content, truckers turn to Truckers News via the web and social media . The immediacy of this content provides opportunities to continually engage with your target audience, wherever they go.


MOBILE VISITORS
224k Mobile Visits
With all audiences increasingly going mobile, it is crucial that sites are formatted for mobile devices.

NEWSLETTER
37k Subscribers
Truckers News’ newsletter provides marketers with the ability to engage with their target prospects on a daily basis in a content-rich environment.

Promotions & Contests


The annual Driver of the Year contests identify and honor the best men and women traveling the roads today. They drive safely, give to their communities, protect the environment, and enhance the image of trucking – in other words, they make us all proud to be a part of this great industry.

The Great American Trucking Show, held each August in Dallas, is a great opportunity for you to showcase your job opportunities to more than 25,000 driver and owner-operator attendees. The expanded recruiting pavilion features more than 100 exhibiting fleets.
Multi-media promotion of all programs includes print and digital support, social media, podcast and video, and email collection. Sponsor recognition includes logos, editorial mentions, and voters’ email addresses.

Key Editorial Topics

NOTE: This calendar will be updated throughout the year.

January
  • Preview of the year ahead

February
  • Love on the Highway: Valentine’s Day

March
  • Company Driver of the Year Award with TCA and MATS preview and coverage

    April
    • Driver wellness

    May
    • Show Us Your Ink – Driver tattoos
    • Coverage of Mother’s Day Convoy

    June
    • Daddy Was a Trucker – Father’s Day

    July
    • In-truck cooking recipe contest/online cookbook

      August
      • GATS Preview and Coverage
      • Trucking’s Top Rookie

      September
      • I Luv My Trucker
      • Driver Appreciation Week

      October
      • All Mack Show in Lititz, Pennsylvania

      November
      • Veterans salute

      December
      • Gift Guide for truckers
      • Coverage of Wreaths Across America
      • Year in Review

      Pricing

      Our website and newsletter ads are priced on a CPC basis (cost per click). This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your ads get the number of clicks to spend your monthly budget.

      Average CPC: $4-6

      *All rates are gross.

      Geo-Targeting Option

      You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is radius, state, or specific location.

      Ad Specifications

      All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.

      • 180 x 150
      • 300 x 250
      • 728 x 90
      • 970 x 66
      • 600 x 60
      • 300 x 600
      • 320 x 50 (mobile)
      • 300 x 250 (for mobile if web version uses flash for this size)
      • Text Ad (80 character title, 200 character body, including spacing)

      Digital Marketing

      Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent asset is the proprietary Randall-Reilly data from EDA, which provides exclusive insights into equipment ownership, financing, brand preferences, propensity to buy new or used and email/phone number information that can be matched with Google and Facebook audiences for micro-targeting.

      As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.

      Learn More About Digital Marketing

      Contact us to learn more about advertising opportunities.

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