TruckStops Express and Blue Beacon announce exclusive distribution agreement
TUSCALOOSA, ALA. (April 2011) – Randall-Reilly’s TruckStops Express Division will now have exclusive rights to distribute its trucking publications in all 108 Blue Beacon truck wash locations. The agreement brings TSE’s distribution network to more than 1,200 locations.
“We are very excited about launching this partnership with Blue Beacon,” says Robert Lake, Randall-Reilly’s senior vice president of acquisitions. “As the driver shortage continues to accelerate, this exclusive agreement will ensure that Randall-Reilly has the distribution necessary to serve the needs of its advertisers and distribution partners by reaching as many over-the-road drivers as possible.”
“We are pleased to offer Randall-Reilly trucking publications exclusively at our locations,” says Jeff Dykes, Blue Beacon director of sales.
TruckStops Express distributes 14 Randall-Reilly magazines in truck stops – Truckers News, NextTruck, Custom Rigs, Best Driver Jobs, Big Rig Owner, Big Rig Lease, Changing Lanes, Driving Force, Hiring Truck Drivers, Owner-Operator/ Company Driver, Jobs for Teams, Pro Trucker and RPM for Truckers. TruckStops Express also distributes external partner titles such as Expedite Now, as well as publications for Brightline Media Group, Landstar, Transport America and Crete.
Through its Interactive Media Division, the company is also the dominant player in the online driver application segment of the recruitment market. Combined with Randall-Reilly’s Motor Media Division – the nation’s largest indoor signage network – these capabilities make Randall-Reilly the premier media company in the truck stop distribution and driver recruitment markets.
Founded in 1934, Randall-Reilly (www.rrpub.com) is the premier U.S. media and information company focused on the trucking, construction and industrial markets. The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments.
Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.
Randall-Reilly’s Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. Randall-Reilly has offices in Tuscaloosa, Ala., Anniston, Ala., Chicago, Charlotte, N.C., and New Berlin, Wis.