TruckStops Express and Motor Media extend exclusive distribution agreement with Sapp Bros.
TUSCALOOSA, ALA. (April 2010) – Randall-Reilly’s TruckStops Express Division will continue to have exclusive rights to distribute its trucking publications – and those of its distribution partners – in all Sapp Bros. truckstops. The three-year agreement also gives the company’s Motor Media Division exclusive rights to sell indoor signage at all Sapp Bros. locations. The agreement brings the TSE/Motor Media distribution network to more than 1,100 locations.
“Sapp Bros. has been a great partner for us,” says Robert Lake, Randall-Reilly’s senior vice president of acquisitions. “We are excited to be able to extend our partnership and continue to offer our advertisers and distribution partners reach into these critical locations.”
“We are pleased to offer Randall-Reilly trucking publications and signage exclusively at our locations,” says Don Quinn, president of Sapp Bros. Established in 1971, Sapp Bros. operates 16 full-service locations in Colorado, Iowa, Illinois, Kansas, Nebraska, Pennsylvania, Utah and Wyoming.
TruckStops Express distributes 11 Randall-Reilly magazines in truck stops – Truckers News, NextTruck, Custom Rigs, Best Driver Jobs, Big Rig Owner, Changing Lanes, Driving Force, Hiring Truck Drivers, Owner-Operator/Company Driver, Pro Trucker and RPM for Truckers. Truck Stops Express also distributes external partner titles for Ramp Media Group, Landstar, and Expedite Now within their nationwide network. Through its Interactive Media Division, the company is also the dominant player in the online driver application segment of the recruitment market. Combined with Randall-Reilly’s Motor Media Division – the nation’s largest indoor signage network – these capabilities make Randall-Reilly the premier media company in the truck stop distribution and driver recruitment markets.
Founded in 1934, Randall-Reilly (www.rrpub.com) is the premier U.S. media and information company focused on the trucking, construction and industrial markets. The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments.
Randall-Reilly’s construction division covers the highway and heavy construction, landscaping and used equipment markets. The company also publishes a magazine focused on the woodworking industry.
Randall-Reilly’s Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N.C., and New Berlin, Wis.
About Sapp Bros.
Started in 1971 by Dean, Ray, Lee and Bill Sapp, Sapp Bros has grown to 16 locations in eight states by providing a clean environment, quality products and a commitment to excellent customer service.
Sapp Bros has become the leader in the industry by following one simple philosophy: Take care of your customers as they provide your paycheck!
For more information about Sapp Bros., visit www.sappbrostruckstops.com