Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday.
I won’t try tell you that all drivers are active social media users, tweeting and posting away at exponential rates. However the majority are on on social media. And an even bigger segment of drivers owns smartphones. Does your recruiting and retention program have a strong mobile presence? Could you benefit from developing mobile apps?
Our research shows company drivers to be highly connected to the web. “What device are they using to surf the web? Which mobile operating platform is the most popular?” These questions are becoming important for this evolving demographic.
Here are the numbers for the most popular operating platform!
Download the full Trucking Connectivity Report for free on Wednesday.