WHITE PAPER: Marketing to the Conversion Lifecycle
New technologies have segmented audiences and rendered the traditional mentality of marketing useless. This is great news for you! By using the sales lifecycle you can target your marketing efforts much more effectively and reach your audience with greater precision. This white paper explains the conversion lifecycle, details what tools you need, and provides examples of the lifecycle in action.
[…] If you aren’t getting the drivers your company needs, there is a good chance it is because you aren’t properly marketing to the sales lifecycle. (If you don’t know what I’m talking about, you need to read this whitepaper.) […]
[…] Selected excerpt FROM: http://www.randallreilly.com/2013/06/14/white-paper-marketing-to-the-sales-lifecycle/ […]