When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. Today we’re going to take a step back and cover lead attribution as a whole. If you’ve ever found yourself asking the question, “Why is lead attribution so important?”, this video is for you!